Apple unveils updated Watch and priciest iPhone ever at latest launch

Tim Cook Jony Ive Apple event

For comparison, the phone itself stands at a similar size to the iPhone 8 Plus, which houses a 5.5-inch screen.

Apple also unveiled a new, bigger Series 4 Watch, that is created to detect heart problems and call carers or doctors when its wearer falls. It also uses the same super-thin bezel front display with the True Depth front-facing camera and all those fancy sensors, just like the iPhone XS, but the iPhone XS Max is much larger. Two numbers and two data plans can be run in both the smartphones. Want a fully decked out iPhone XS Max? But, the list also showcased something called eSIM.

Apple has made a number of sweeping improvements to its Apple Watch, with more focus on health and fitness in Series 4. According to company's claim, the performance cores in the A12 Bionic are up to 15 per cent faster and the efficiency cores are up to 50 per cent power efficient compared to the A11 Bionic. Apple's iPhone XR has a 12-megapixel camera with f/1.8 aperture. Both the lenses are backed by optical image stabilisation.

The new iPhones have more powerful processors and cameras, and a dual-SIM card feature for top-of-the-line devices.

The iPhone XS Max starts at $1.099, and will also be available for pre-order on September 14. The unit is Space Grey colour variant and confirms a glass rear panel.

Philip Schiller, Apple's senior vice president of Worldwide Marketing said, "iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone". Every time you snap a photo with Smart HDR, the phone captures a primary 4-photo buffer, secondary interframes at different exposures, and a long exposure for shadow details.

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The iPhone XR display has over 1.4 million pixels and a 326 ppi pixel density.

The XR's most compelling feature, though, is likely to be its price. The phone also records videos with stereo audio. The cheaper iPhone XRs will be available to pre-order on Oct 19 and will be in stores starting Oct 26.

To differentiate itself from the iPhone XS series, the XR gets the iPhone 5C treatment with a choice of six colours, namely Blue, White, Black, Yellow, Coral and Red. Because the concept of e-SIM is given here.

The Apple Watch Series 4 will cost $499 for built-in connectivity and $399 for a standard model. It features a new electrical heart sensor and a re-engineered Digital Crown with haptic feedback. The watch face can accommodate up to eight complications.

The company is also expected to unveil a new version of its wireless AirPods earbuds with wireless charging and a wireless mat that will be able to charge several devices at once. Available in two sizes - 40mm and 44mm - the screen size is nearly 35 per cent bigger than previous models.

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