Nike unveils Colin Kaepernick-led 'Just Do It' campaign for 30th anniversary

Colin Kaepernick's protests against racial injustice have become a bitterly divisive issue amongst NFL fans

Kaepernick tweeted the same image as Rovell with the words, "Believe in something, even if it means sacrificing everything".

Nike signed Kaepernick in 2011 but shielded him from public view while he protested from the sidelines.

According to ESPN's Darren Rovell, the ad is part of a campaign that will make Kaepernick one of the faces of the company's legendary "Just Do It" campaign, which turns 30 this year.

The protests during the national anthem, soon embraced by other players, raised the ire of some NFL fans, Republican politicians and President Donald Trump.

Kaepernick posted the advert on his Twitter account followed by #JustDoIt.

As ESPN reported, "Kaepernick's contract was originally supposed to keep him with the Niners through 2020, but the team worked with the 29-year-old to revamp it before he reclaimed the starting job in October".

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Nike's campaign also includes ads featuring Williams, NFL star Odell Beckham Jr and Seattle Seahawks rookie linebacker Shaquem Griffin.

The reasoning behind the alleged collusion, as you likely know, was Kaepernick's decision to first sit and then later, kneel (a decision he came to after talking with a former Army Green Beret) during the national anthem on game days as a protest against systemic racism and police brutality.

The Kaepernick campaign is courageous of Nike, considering that it makes all National Football League uniforms and the ads might put the company at odds with people who see the protests as anti-military or anti-flag.

Kaepernick was once best known for his quarterbacking skills for the San Francisco 49ers.

Nike did not immediately respond to TIME's request for comment about the new campaign.

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